Behavioral Health Association of Providers Code of Ethics

BHAP Members must agree to abide by the following ethical principles in the practice of business to participate in the Behavioral Health Association of Providers:

  1. To obey all applicable federal, state, and local laws, regulations, and guidelines related to health, welfare, safety, and employment;
  2. To only offer services, programs, and products for which the facility or individual is appropriately licensed, trained, and equipped to provide;
  3. To comply with all applicable licensing requirements, rules, and regulations, including programs’ and professionals’ duties to maintain required licensure and/or credentialing and to participate in continuing education;
  4. To maintain client/patient confidentiality and privacy, consistent with applicable federal regulations including the Health Insurance Portability and Accountability Act of 1996 and Title 42 of the Code of Federal Regulations, state laws, code(s) of conduct, and professional guidelines;
  5. To protect clients’/patients’ personal rights and dignity, and to comply with any applicable rules, regulations, and policies related to client/patient rights;
  6. To fully inform the patient on treatment expectations, duration of treatment, and the likelihood of success;
  7. To maintain transparency related to fee structures, patient financial responsibility, available discounts or promotions, and other economic matters with clients/patients;
  8. To collect co-payments, co-insurance, and deductibles, and to refuse to waive patient financial responsibility unless a documented and good faith exception or hardship applies;
  9. To provide to each patient an individualized and outcome-driven treatment plan;
  10. To maintain clear and appropriate personal and professional boundaries;
  1. To avoid inappropriate contact with clients/patients or staff including any romantic or sexual contact with current clients/patients, sexual harassment, sexual abuse or misconduct, unwelcome social contact, or other unwanted attention;
  2. To abide by applicable federal and state laws and professional guidelines related to financial relationships with clients/patients, client’s/patients’ family and friends, and referral sources, to avoid the illegal payment or receipt of remuneration for patient referrals, and to prevent and report any suspected cases of kickbacks, patient brokering, or other unlawful business practices;
  3. To not engage in, accept, or endorse any advertising or marketing practices that involve illegal compensation structures, kickbacks, fraud, deception, misrepresentations, unfair business practices, and/or ambush marketing;
  4. To not engage in, accept, or endorse any advertising or marketing practices that are false, or, misleading, or contain unfair statements;
  5. To accept reasonable responsibility for the strategies, tactics, and behaviors made by contracted firms and services on behalf of the Member;
  6. To act with collegiality and respect in interactions with or relating to competitors;
  7. To take appropriate action to prevent or stop any form of retaliation in response to a client/patient, staff member, volunteer, or other individual making a grievance, complaint, or report of suspected misconduct or violations;
  8. To facilitate and fully cooperate with investigations resulting from grievances, complaints, or reports of suspected misconduct or violations; and
  9. To exercise discretion and caution in the use of social media and other mass communication tools.

Last updated April 2018


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