Workshop: C-ATM Course 3 – Ethical Communications In Marketing
Hone your professional marketing, communication, and management skills with the Certificate in Addiction Treatment Marketing (C-ATM). This certificate program is the first of its kind, and an industry difference maker, setting the national standard for addiction treatment marketers.
The C-ATM is a comprehensive program of study, addressing the most important topics with which new and experienced addiction treatment marketers should be familiar. Through participation in this program, you will:
- Learn best practices and practical tips from renowned legal and industry experts
- Gain knowledge and experience that differentiates you and improves your practice
- Earn a widely respected credential that sets you apart from the competition
The C-ATM is comprised of six comprehensive courses, offered in person and online. The six courses can be taken in any order, and a mixture of online learning and live workshops are acceptable for completing the C-ATM.
In Course 3: Ethical Communications In Marketing, you examine the fundamental questions, "What is ethical communications in marketing?" and "Why is it so important?"
In this course, you will analyze key principles and best practices related to:
- Ethical marketing and advertising communications
- Federal and state requirements
- Transparency and disclosure
- Comparison advertisements
- Testimonial advertisements
- Referral sources and data brokering
- Social media marketing
You will explore key issues related to ethical marketing and advertising communications. Taking federal and state regulations into account, you review best practices to promote transparent, truthful, and substantiated communications on the Internet and in comparison and testimonial advertisements. You also examine data brokering, outside referral sources, and the challenges and benefits of communicating via social media platforms.
MBA, LAADC, C-ATM
Andrew Martin is the Chief Operating Officer at Behavioral Health Association of Providers.
Andrew's extensive experience in the addiction treatment industry dates back to 2005 and includes founding and operating Serene Scene Magazine, a monthly magazine with a circulation approaching 30,000 subscribers. He also launched The Evolution of Addiction Treatment Conference, developed LocateTreatment.com, and spearheaded Serene Center, a 36-bed transitional sober living and outpatient treatment facility for those in early recovery.
Register Online Here