Workshop: C-ATM Course 4 – Addiction Treatment Marketing I
Hone your professional marketing, communication, and management skills with the Certificate in Addiction Treatment Marketing (C-ATM). This certificate program is the first of its kind, and an industry difference maker, setting the national standard for addiction treatment marketers.
The C-ATM is a comprehensive program of study, addressing the most important topics with which new and experienced addiction treatment marketers should be familiar. Through participation in this program, you will:
- Learn best practices and practical tips from renowned legal and industry experts
- Gain knowledge and experience that differentiates you and improves your practice
- Earn a widely respected credential that sets you apart from the competition
The C-ATM is comprised of six comprehensive courses, offered in person and online. The six courses can be taken in any order, and a mixture of online learning and live workshops are acceptable for completing the C-ATM.
In Course 4: Addiction Treatment Marketing I, you examine the fundamental questions, "What is addiction treatment marketing?" and "How is representing a program different than selling one?"
In this course, you will analyze key principles and best practices related to:
- The marketer's role and responsibilities
- Mission and brand
- Advertising and marketing in practice
- Professionalism and etiquette
- Interacting with diverse populations of patients
- Interacting with the admissions team
- Interacting with patients and the clinical team
You will explore key advertising and marketing issues, including the marketer's role and responsibilities, mission and brand, and professionalism and etiquette. You also consider best practices when interacting with diverse populations of prospective and current patients and families, the admissions team, and the clinical team.
MBA, LAADC, C-ATM
Andrew Martin is the Chief Operating Officer at Behavioral Health Association of Providers.
Andrew's extensive experience in the addiction treatment industry dates back to 2005 and includes founding and operating Serene Scene Magazine, a monthly magazine with a circulation approaching 30,000 subscribers. He also launched The Evolution of Addiction Treatment Conference, developed LocateTreatment.com, and spearheaded Serene Center, a 36-bed transitional sober living and outpatient treatment facility for those in early recovery.
Register Online Here