Workshop: C-ATM Course 6 – Ethical Compensation Practices

  • Date: Wednesday, July 17, 2019
  • Time: 9:00 am - 4:00 pm (Pacific)
  • Location: CCAPP Long Beach, 5861 Cherry Ave, Long Beach, CA 90805
  • Pricing: $300 for non-members
  • BHAP Pricing: $255 (a 15% discount for members)
  • Contact: | 1-888-958-2282
  • Register: Click here to register

Hone your professional marketing, communication, and management skills with the Certificate in Addiction Treatment Marketing (C-ATM). This certificate program is the first of its kind, and an industry difference maker, setting the national standard for addiction treatment marketers.

The C-ATM is a comprehensive program of study, addressing the most important topics with which new and experienced addiction treatment marketers should be familiar. Through participation in this program, you will:

  • Learn best practices and practical tips from renowned legal and industry experts
  • Gain knowledge and experience that differentiates you and improves your practice
  • Earn a widely respected credential that sets you apart from the competition

The C-ATM is comprised of six comprehensive courses, offered in person and online. The six courses can be taken in any order, and a mixture of online learning and live workshops are acceptable for completing the C-ATM.

Course 6: Ethical Compensation Practices

In Course 6: Ethical Compensation Practices, you examine the fundamental questions, "What are ethical compensation practices?" and "Why are they so important for healthcare marketers?"

In this course, you will analyze key principles and best practices related to:

  • Federal and state law
  • Compensation of marketers, call centers, and laboratories
  • Contracts and tax status reporting
  • Avoiding compensation misconduct

You will examine legal and ethical best practices for contracting and compensating marketers, call centers, and laboratories. You also consider how best to avoid compensation misconduct, including inducements and kickbacks, fraud and abuse, and patient brokering.

Register Online Here


Andrew Martin

Andrew Martin

Andrew Martin is the Chief Operating Officer at Behavioral Health Association of Providers.

Andrew's extensive experience in the addiction treatment industry dates back to 2005 and includes founding and operating Serene Scene Magazine, a monthly magazine with a circulation approaching 30,000 subscribers. He also launched The Evolution of Addiction Treatment Conference, developed, and spearheaded Serene Center, a 36-bed transitional sober living and outpatient treatment facility for those in early recovery.

Register Online Here

C-ATM: Live Course 6 Ethical Compensation Practices (No CE Credit)
In this course you examine the fundamental questions, “What are ethical compensation practices in healthcare marketing?” and “Why are they so important?” You explore legal and ethical best practices related to contracts and client rights, compensation of marketers, and call centers and lead generation. You also consider how to avoid common compensation pitfalls, such as fraud and abuse, exploitation, inducements, brokering, and kickbacks.
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