C-ATM Course 4: Addiction Treatment Marketing I

Because applied knowledge is power, and your reputation is everything.


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C-ATM COURSE 4 DESCRIPTION

In this course you examine the fundamental questions, "What is addiction treatment marketing?" and "How is representing a program different than selling one?" With addiction treatment marketing expert Ben Cort as your guide, you explore key advertising and marketing issues, including the marketer's role and responsibilities, mission and brand, and professionalism and etiquette. You also consider best practices when interacting with diverse populations of prospective and current patients and families, the admissions team, and the clinical team.


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COURSE LEARNING OBJECTIVES

In this course you will analyze key principles and best practices related to:

  • The marketer's role and responsibilities
  • Mission and brand
  • Advertising and marketing in practice
  • Professionalism and etiquette
  • Interacting with diverse populations of patients
  • Interacting with the admissions team
  • Interacting with patients and the clinical team
COURSE OUTLINE

Click on any of the modules below to see the content.

Module 1: Representing Your Program
  • Representing versus selling
  • Know your program
  • Know your audience
  • Know your role
Module 2: Mission and Brand
  • Organizational mission statements
  • Truth and accuracy
  • Being a brand ambassador
  • Your personal brand
  • Marketing Plans
Module 3: Advertising and Marketing - Part 1
  • Truthful advertising
  • Search engine optimization (SEO)
  • Paid online advertising
  • Content marketing
  • Data analytics
  • Third-party vendors
Module 4: Advertising and Marketing - Part 2
  • Finding potential clients
  • Community outreach
  • Patient testimonials
  • Referral relationships
  • Paid and earned media
Module 5: Professionalism and Etiquette
  • Conferences and trade shows
  • Attend learning sessions
  • Avoid alcohol and drugs
  • Professional attire
  • Accepting and giving gifts
  • Meal etiquette
Module 6: Interacting with Diverse Populations
  • Microaggressions
  • Socioeconomic diversity
  • Cultural diversity
  • Diversity of sexual orientation and identity
Module 7: Interacting with Prospective Patients
  • Building trust
  • Communicating effectively
  • Taking notes
  • Continuum of care
  • Patient pathology
  • When to refer to another provider
  • Differentiating yourself
Module 8: Interacting with the Admissions Team
  • Patient handoffs
  • Being on the same page
  • Sharing information
  • Call volume and close ratio
  • Understanding roles
Module 9: Interacting with Patients and the Clinical Team
  • Differentiating your communications
  • The clinical team
  • Clinical vocabulary
  • Staying within your scope
  • Relapse prevention
  • Peer professionals
Module 10: Honor and Responsibility
  • First touch
  • Outreach
  • Destigmatizing addiction
  • A Helping Profession
Course 4 Logo

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C-ATM Course 4: Addiction Treatment Marketing I


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C-ATM: Online Course 4 Addiction Treatment Marketing Part 1 (No CE Credit)
ONLINE LEARNING
In this course you examine the fundamental questions, “What is addiction treatment marketing?” and “How is representing a program different than selling one?” You explore key advertising and marketing issues, including the marketer’s role and responsibilities, mission and brand, and professionalism and etiquette. You also consider best practices when interacting with diverse populations of prospective and current patients and families, the admissions team, and the clinical team.
$120
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A national membership association that provides education and advocacy for those in the behavioral health and addiction treatment industries.

We are the leading and unifying voice of addiction-focused treatment programs.

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