Certificate in Addiction Treatment (C-ATM)

What is the C-ATM?

Being ethical in the marketing of your addiction treatment organization or services is more important than ever. The news is filled with stories of companies being fined and even losing their credentials because they were doing things that were not compliant.

BHAP knows this is a growing concern for those of us in the industry, and developed the Certificate in Addiction Treatment Marketing (C-ATM) in response.

A comprehensive program of six courses, the C-ATM is a first-of-its-kind certificate program that teaches you best practices and practical tips from renowned legal and industry experts.

Each course takes approximately six hours to complete. You can take the courses online or you also have the option of attending one of our live workshops. The six courses can be taken in any order and at any time, and a mixture of online learning and live workshops is acceptable.

There's also the opportunity to get our Certified Admissions and Marketing Specialist (CAMS) credential. Working with the California Consortium of Addiction Programs and Professionals (CCAPP), the CAMS is the C-ATM with the additional fees taken care of so you are eligible for a nationally-recognized IC&RC credential.

BHAP members get 15% off the online C-ATM courses. Not sure which courses you may have? Log on and visit your account page for a list of your purchases.

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Doug Edwards
"Today's marketers need to be up to date on legislation and compliance issues rapidly changing the business of providing addiction treatment. I earned the Certificate in Addiction Treatment Marketing to better understand these complex dynamics transforming our field. The education provided in the C-ATM courses aligns with the mission of HMP's Psychiatry and Behavioral Health Learning Network—to empower professionals, whether in business or clinical roles, to provide patient-centric, high-quality, ethically delivered care. Earning the C-ATM is an ideal experience for treatment center marketers and executives dedicated to these goals."

Doug Edwards, C-ATM

Director, HMP Psychiatry and Behavioral Health Learning Network

Certified Admissions and Marketing Specialist (CAMS)

What is the CAMS?

The Certified Admissions and Marketing Specialist (CAMS) is a nationally-recognized credential issued by the California Consortium of Addiction Programs and Professionals (CCAPP).

The CAMS credential is the Certificate in Addiction Treatment Marketing (C-ATM) with national credential recognition. Anyone who successfully completes the C-ATM and submits the CAMS application for certification is considered for the national credential.

The CAMS series includes all six of the C-ATM courses, which can be taken either live or online. The six courses can be taken in any order and at any time, and a mixture of online learning and live workshops are acceptable. The remaining requirements are listed in the CAMS Manual/Application.

The CAMS also includes CCAPP's CAMS credential application fees, which the participant is eligible for once completing the six courses and other CCAPP requirements. You can take the C-ATM and then pay just for the credential application fee should you want the credential after. The credentialing fee is a separate $500 for non-members, and $300 for BHAP members.

Renewing your C-ATM or CAMS

'Renewing Your Certificate' on a blackboard

Recertification

The C-ATM and CAMS need to be renewed every two years. The CAMS Recertification Application can be downloaded here.

You are required to have a minimum of 6 hours of admissions/marketing course(s) that are on the six areas of subject of the original course. BHAP has courses that fit these requirements. You need to be logged in and have completeted your C-ATM badge to see what classes qualify.

Course Information

You can take these courses in any order. Each course is $120 online, and BHAP members get a 15% discount. Log in to show the discount. Click the 'plus' sign next to the course you'd like to purchase.

Interested in taking courses live? Check out our list of live workshops.

Not sure which courses you may already have? Log on and visit your account page for a list of your purchases.

Course 1: Corporate Ethics and Compliance

In this course, you examine the fundamental questions, "What are corporate ethics and compliance?" and "Why are they so important?" With legal expert Harry Nelson as your guide, you explore key ethical and compliance issues through the lenses of federal,state and local laws. You then consider the elements of successful compliance programs that thoughtfully manage risk, while at the same time maintaining transparency, accountability, and integrity.

COURSE LEARNING OBJECTIVES

In this course you will analyze key principles and best practices related to:

  • Corporate ethics and compliance
  • Federal, state, and local laws
  • Regulatory authorities and enforcement of non-compliance
  • Parity and the Affordable Care Act
  • Legal oversight and attorney-client privilege
  • Maintaining accountability and managing risk
  • Compliance programs and the compliance officer’s role
  • Corporate training and workforce management

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C-ATM: Online Course 1 Corporate Ethics and Compliance (No CE Credit)
What are corporate ethics and compliance? Why are they so important?

With legal expert Harry Nelson as your guide, you will explore key ethical and compliance issues through the lenses of federal, state, and local laws. You will also consider the elements of successful compliance programs that thoughtfully manage risk, while at the same time maintaining transparency, accountability, and integrity.
$120
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Course 2: Consumer Privacy and Data Security

In this course, you examine the fundamental questions, "What are consumer privacy and data security?" and "Why are they so important?" With legal experts Harry Nelson and Kathryn Edgerton as your guides, you explore key consumer privacy and data security issues, like patient authorization and consent, compliant communications, and how to address security breaches, through the lens of federal and state health privacy and security laws. You also consider the legal and ethical ramifications of collecting and using patient information for marketing purposes, including the unique challenges presented by today's social media landscape.

COURSE LEARNING OBJECTIVES

In this course you will analyze key principles and best practices related to:

  • Consumer privacy and data security
  • Patient authorization and consent
  • Privacy and communications compliance
  • Federal laws health privacy and security laws
  • State health privacy and security laws
  • Collecting and using patient information
  • Breaches and security incidents
  • Risks and benefits of social media


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C-ATM: Online Course 2 Consumer Privacy and Data Security (No CE Credit)
ONLINE LEARNING
In this course you examine the fundamental questions, “What are consumer privacy and data security?” and “Why are they so important?” You explore key consumer privacy and data security issues, like patient authorization and consent, compliant communications, and how to address security breaches, through the lens of federal and state health privacy and security laws. You also consider the legal and ethical ramifications of collecting and using patient information for marketing purposes, including the unique challenges presented by today’s social media landscape.
$120
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Course 3: Ethical Communications In Marketing

In this course, you examine the fundamental questions, "What is ethical communications in marketing?" and "Why is it so important?" With experts Harry Nelson, Rob Fuller, and Ben Cort as your guides, you consider key issues related to ethical marketing and advertising communications. Taking federal and state regulations into account, you review best practices to promote transparent, truthful, and substantiated communications on the internet and in comparison and testimonial advertisements. You also examine data brokering, outside referral sources, and the challenges and benefits of communicating via social media platforms.

COURSE LEARNING OBJECTIVES

In this course you will analyze key principles and best practices related to:

  • Ethical marketing and advertising communications
  • Federal and state requirements
  • Transparency and disclosure
  • Comparison advertisements
  • Testimonial advertisements
  • Referral sources and data brokering
  • Social media marketing


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C-ATM: Online Course 3 Ethical Communications in Marketing (No CE Credit)
ONLINE LEARNING
In this course you examine the fundamental questions, “What is ethical communications in marketing?” and “Why is it so important?” You consider key issues related to ethical marketing and advertising communications. Taking federal and state regulations into account, you review best practices to promote transparent, truthful, and substantiated communications on the Internet and in comparison and testimonial advertisements. You also examine data brokering, outside referral sources, and the challenges and benefits of communicating via social media platforms.
$120
Contact Information
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Course 4: Addiction Treatment Marketing Part I

In this course, you examine the fundamental questions, "What is addiction treatment marketing?" and "How is representing a program different than selling one?" With addiction treatment marketing expert Ben Cort as your guide, you explore key advertising and marketing issues, including the marketer's role and responsibilities, mission and brand, and professionalism and etiquette. You also consider best practices when interacting with diverse populations of prospective and current patients and families, the admissions team, and the clinical team.

COURSE LEARNING OBJECTIVES

In this course you will analyze key principles and best practices related to:

  • The marketer's role and responsibilities
  • Mission and brand
  • Advertising and marketing in practice
  • Professionalism and etiquette
  • Interacting with diverse populations of patients
  • Interacting with the admissions team
  • Interacting with patients and the clinical team


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C-ATM: Online Course 4 Addiction Treatment Marketing Part 1 (No CE Credit)
ONLINE LEARNING
In this course you examine the fundamental questions, “What is addiction treatment marketing?” and “How is representing a program different than selling one?” You explore key advertising and marketing issues, including the marketer’s role and responsibilities, mission and brand, and professionalism and etiquette. You also consider best practices when interacting with diverse populations of prospective and current patients and families, the admissions team, and the clinical team.
$120
Contact Information
Next

Course 5: Addiction Treatment Marketing Part II

In this course, you examine the fundamental question, "How do I market my program effectively, ethically, and in compliance with the law?" With legal expert Harry Nelson as your guide, you explore issues related to addiction treatment marketing compliance and enforcement, including the key stakeholders and applicable federal and state laws. You also consider patient financial responsibility and potentially abusive practices associated with fees, reimbursement, and services.

COURSE LEARNING OBJECTIVES

In this course you will analyze key principles and best practices related to:

  • Enforcement stakeholders
  • Federal and state laws
  • Potentially abusive practices
  • Patient financial responsibility
  • Fees, reimbursements, and services


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C-ATM: Online Course 5 Addiction Treatment Marketing Part 2 (No CE Credit)
ONLINE LEARNING
In this course you examine the fundamental question, “How do I market my program effectively, ethically, and in compliance with the law?” With legal expert Harry Nelson as your guide, you explore key issues related to addiction treatment marketing compliance and enforcement, including the key stakeholders and applicable federal and state laws. You also consider patient financial responsibility, and best practices related to the potentially abusive practices associated with fees, reimbursement, and services.
$120
Contact Information
Next

Course 6: Ethical Compensation Practices

In this course, you explore the fundamental questions, "What are ethical compensation practices?" and "Why are they so important for healthcare marketers?" With legal expert Harry Nelson as your guide, you examine legal and ethical best practices for contracting and compensating marketers, call centers, and laboratories. You also consider how best to avoid compensation misconduct, including inducements and kickbacks, fraud and abuse, and patient brokering.

COURSE LEARNING OBJECTIVES

In this course you will analyze key principles and best practices related to:

  • Federal and state law
  • Compensation of marketers, call centers, and laboratories
  • Contracts and tax status reporting
  • Avoiding compensation misconduct


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C-ATM: Online Course 6 Ethical Compensation Practices (No CE Credit)
ONLINE LEARNING
In this course you examine the fundamental questions, “What are ethical compensation practices in healthcare marketing?” and “Why are they so important?” You explore legal and ethical best practices related to contracts and client rights, compensation of marketers, and call centers and lead generation. You also consider how to avoid common compensation pitfalls, such as fraud and abuse, exploitation, inducements, brokering, and kickbacks.
$120
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All Six Courses Bundled for 10% discount

Interested in purchasing all six C-ATM courses? Buy them all at once for a 10% discount for the bundle. BHAP Members get an additional 15% off on this discount.


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Workshop: C-ATM Online - All 6 Courses
Purchase all six courses of the C-ATM online for a 10% discount.

The C-ATM is a first-of-its-kind certificate program that teaches you best practices and practical tips from renowned legal and industry experts.
$720
$648
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Hours
Monday - Friday
8:30 am - 4:30 pm Pacific
(closed major holidays)