a photo of a microphone at a conference. Text reads, 'Conferences, summits and other educational options. Check out our Calendar of Industry Events for what's going on.'

Certificate in Addiction Treatment (C-ATM)

What is the C-ATM?

Being ethical in the marketing of your addiction treatment organization or services is more important than ever. The news is filled with stories of companies being fined and even losing their credentials because they were doing things that were not compliant.

BHAP knows this is a growing concern for those of us in the industry, and developed the Certificate in Addiction Treatment Marketing (C-ATM) in response.

A comprehensive program of six courses, the C-ATM is a first-of-its-kind certificate program that teaches you best practices and practical tips from renowned legal and industry experts.

Each course takes approximately six hours to complete. You can take the courses online or you also have the option of attending one of our live workshops. The six courses can be taken in any order and at any time, and a mixture of online learning and live workshops is acceptable.

There’s also the opportunity to get our Certified Admissions and Marketing Specialist (CAMS) credential. Working with the California Consortium of Addiction Programs and Professionals (CCAPP), the CAMS is the C-ATM with the additional fees taken care of so you are eligible for a nationally-recognized IC&RC credential.

BHAP members get 15% off the online C-ATM courses. Not sure which courses you may have? Log on and visit your account page for a list of your purchases.

Members Login | Join BHAP

 

Doug Edwards
“Today’s marketers need to be up to date on legislation and compliance issues rapidly changing the business of providing addiction treatment. I earned the Certificate in Addiction Treatment Marketing to better understand these complex dynamics transforming our field. The education provided in the C-ATM courses aligns with the mission of HMP’s Psychiatry and Behavioral Health Learning Network—to empower professionals, whether in business or clinical roles, to provide patient-centric, high-quality, ethically delivered care. Earning the C-ATM is an ideal experience for treatment center marketers and executives dedicated to these goals.”

Doug Edwards, C-ATM

Director, HMP Psychiatry and Behavioral Health Learning Network

Certified Admissions and Marketing Specialist (CAMS)

What is the CAMS?

The Certified Admissions and Marketing Specialist (CAMS) is a nationally-recognized credential issued by the California Consortium of Addiction Programs and Professionals (CCAPP).

The CAMS credential is the Certificate in Addiction Treatment Marketing (C-ATM) with national credential recognition. Anyone who successfully completes the C-ATM and submits the CAMS application for certification is considered for the national credential.

The CAMS series includes all six of the C-ATM courses, which can be taken either live or online. The six courses can be taken in any order and at any time, and a mixture of online learning and live workshops are acceptable. The remaining requirements are listed in the CAMS Manual/Application.

The CAMS also includes CCAPP’s CAMS credential application fees, which the participant is eligible for once completing the six courses and other CCAPP requirements. You can take the C-ATM and then pay just for the credential application fee should you want the credential after. The credentialing fee is a separate $500 for non-members, and $300 for BHAP members.

on the right: a dark blue background, with a white man in a doctor's coat pointing at a digital version of the world. The blueEHR logo on the left, with text below that reads 'Click for more information'

Renewing your C-ATM or CAMS

'Renewing Your Certificate' on a blackboard

Recertification

The C-ATM and CAMS need to be renewed every two years. The CAMS Recertification Application can be downloaded here.

You are required to have a minimum of 6 hours of admissions/marketing course(s) that are on the six areas of subject of the original course. BHAP has courses that fit these requirements. You need to be logged in and have completeted your C-ATM badge to see what classes qualify.

Course Information

You can take these courses in any order. Each course is $120 online, and BHAP members get a 15% discount. Log in to show the discount. Click the ‘plus’ sign next to the course you’d like to purchase.

Interested in taking courses live? Check out our list of live workshops.

Not sure which courses you may already have? Log on and visit your account page for a list of your purchases.

Course 1: Corporate Ethics and Compliance

In this course, you examine the fundamental questions, “What are corporate ethics and compliance?” and “Why are they so important?” With legal expert Harry Nelson as your guide, you explore key ethical and compliance issues through the lenses of federal,state and local laws. You then consider the elements of successful compliance programs that thoughtfully manage risk, while at the same time maintaining transparency, accountability, and integrity.

COURSE LEARNING OBJECTIVES

In this course you will analyze key principles and best practices related to:

  • Corporate ethics and compliance
  • Federal, state, and local laws
  • Regulatory authorities and enforcement of non-compliance
  • Parity and the Affordable Care Act
  • Legal oversight and attorney-client privilege
  • Maintaining accountability and managing risk
  • Compliance programs and the compliance officer’s role
  • Corporate training and workforce management

1
2
3
Contact
Payment
Delivery
C-ATM: Course 1 - Corporate Ethics and Compliance (online)
What are corporate ethics and compliance? Why are they so important?

With legal expert Harry Nelson as your guide, you will explore key ethical and compliance issues through the lenses of federal, state, and local laws. You will also consider the elements of successful compliance programs that thoughtfully manage risk, while at the same time maintaining transparency, accountability, and integrity.
$120
Contact Information
Next

Course 2: Consumer Privacy and Data Security

In this course, you examine the fundamental questions, “What are consumer privacy and data security?” and “Why are they so important?” With legal experts Harry Nelson and Kathryn Edgerton as your guides, you explore key consumer privacy and data security issues, like patient authorization and consent, compliant communications, and how to address security breaches, through the lens of federal and state health privacy and security laws. You also consider the legal and ethical ramifications of collecting and using patient information for marketing purposes, including the unique challenges presented by today’s social media landscape.

COURSE LEARNING OBJECTIVES

In this course you will analyze key principles and best practices related to:

  • Consumer privacy and data security
  • Patient authorization and consent
  • Privacy and communications compliance
  • Federal laws health privacy and security laws
  • State health privacy and security laws
  • Collecting and using patient information
  • Breaches and security incidents
  • Risks and benefits of social media


1
2
3
Contact
Payment
Delivery
C-ATM: Course 2 - Consumer Privacy and Data Security (online)
What are consumer privacy and data security? Why are they so important?

With legal experts Harry Nelson and Kathryn Edgerton as your guides, you explore key consumer privacy and data security issues.
$120
Contact Information
Next

Course 3: Ethical Communications In Marketing

In this course, you examine the fundamental questions, “What is ethical communications in marketing?” and “Why is it so important?” With experts Harry Nelson, Rob Fuller, and Ben Cort as your guides, you consider key issues related to ethical marketing and advertising communications. Taking federal and state regulations into account, you review best practices to promote transparent, truthful, and substantiated communications on the internet and in comparison and testimonial advertisements. You also examine data brokering, outside referral sources, and the challenges and benefits of communicating via social media platforms.

COURSE LEARNING OBJECTIVES

In this course you will analyze key principles and best practices related to:

  • Ethical marketing and advertising communications
  • Federal and state requirements
  • Transparency and disclosure
  • Comparison advertisements
  • Testimonial advertisements
  • Referral sources and data brokering
  • Social media marketing


1
2
3
Contact
Payment
Delivery
C-ATM: Course 3 - Ethical Communications in Marketing (online)
What are consumer privacy and data security? Why are they so important?

In this course, you consider key issues related to ethical marketing and advertising communications.
$120
Contact Information
Next

Course 4: Addiction Treatment Marketing Part I

In this course, you examine the fundamental questions, “What is addiction treatment marketing?” and “How is representing a program different than selling one?” With addiction treatment marketing expert Ben Cort as your guide, you explore key advertising and marketing issues, including the marketer’s role and responsibilities, mission and brand, and professionalism and etiquette. You also consider best practices when interacting with diverse populations of prospective and current patients and families, the admissions team, and the clinical team.

COURSE LEARNING OBJECTIVES

In this course you will analyze key principles and best practices related to:

  • The marketer’s role and responsibilities
  • Mission and brand
  • Advertising and marketing in practice
  • Professionalism and etiquette
  • Interacting with diverse populations of patients
  • Interacting with the admissions team
  • Interacting with patients and the clinical team


1
2
3
Contact
Payment
Delivery
C-ATM: Online Course 4 Addiction Treatment Marketing Part 1 (No CE Credit)
ONLINE LEARNING
In this course you examine the fundamental questions, “What is addiction treatment marketing?” and “How is representing a program different than selling one?” You explore key advertising and marketing issues, including the marketer’s role and responsibilities, mission and brand, and professionalism and etiquette. You also consider best practices when interacting with diverse populations of prospective and current patients and families, the admissions team, and the clinical team.
$120
Contact Information
Next

Course 5: Addiction Treatment Marketing Part II

In this course, you examine the fundamental question, “How do I market my program effectively, ethically, and in compliance with the law?” With legal expert Harry Nelson as your guide, you explore issues related to addiction treatment marketing compliance and enforcement, including the key stakeholders and applicable federal and state laws. You also consider patient financial responsibility and potentially abusive practices associated with fees, reimbursement, and services.

COURSE LEARNING OBJECTIVES

In this course you will analyze key principles and best practices related to:

  • Enforcement stakeholders
  • Federal and state laws
  • Potentially abusive practices
  • Patient financial responsibility
  • Fees, reimbursements, and services


1
2
3
Contact
Payment
Delivery
C-ATM: Online Course 5 Addiction Treatment Marketing Part 2 (No CE Credit)
ONLINE LEARNING
In this course you examine the fundamental question, “How do I market my program effectively, ethically, and in compliance with the law?” With legal expert Harry Nelson as your guide, you explore key issues related to addiction treatment marketing compliance and enforcement, including the key stakeholders and applicable federal and state laws. You also consider patient financial responsibility, and best practices related to the potentially abusive practices associated with fees, reimbursement, and services.
$120
Contact Information
Next

Course 6: Ethical Compensation Practices

In this course, you explore the fundamental questions, “What are ethical compensation practices?” and “Why are they so important for healthcare marketers?” With legal expert Harry Nelson as your guide, you examine legal and ethical best practices for contracting and compensating marketers, call centers, and laboratories. You also consider how best to avoid compensation misconduct, including inducements and kickbacks, fraud and abuse, and patient brokering.

COURSE LEARNING OBJECTIVES

In this course you will analyze key principles and best practices related to:

  • Federal and state law
  • Compensation of marketers, call centers, and laboratories
  • Contracts and tax status reporting
  • Avoiding compensation misconduct


1
2
3
Contact
Payment
Delivery
C-ATM: Online Course 6 Ethical Compensation Practices (No CE Credit)
ONLINE LEARNING
In this course you examine the fundamental questions, “What are ethical compensation practices in healthcare marketing?” and “Why are they so important?” You explore legal and ethical best practices related to contracts and client rights, compensation of marketers, and call centers and lead generation. You also consider how to avoid common compensation pitfalls, such as fraud and abuse, exploitation, inducements, brokering, and kickbacks.
$120
Contact Information
Next

All Six Courses Bundled for 10% discount

Interested in purchasing all six C-ATM courses? Buy them all at once for a 10% discount for the bundle. BHAP Members get an additional 15% off on this discount.


1
2
3
Contact
Payment
Delivery
C-ATM: all 6 courses (online)
Purchase all six courses of the C-ATM online for a 10% discount.

The C-ATM is a first-of-its-kind certificate program that teaches you best practices and practical tips from renowned legal and industry experts.
$720
$648
Contact Information
Next

Renewal Course Information

The cost of the renewal courses are different. However, as with the original C-ATM courses, you can take these courses in any order. BHAP members get a 15% discount. Log in to show the discount.

Course 7: The New Normal: Avoiding Trouble in Addiction Treatment and Behavioral Health Marketing

This webinar details the evolution in enforcement efforts and prosecutions and lessons to take away from these developments for addiction treatment and behavioral health owners, operators and marketing personnel, as well as providers of related services, including physicians, mental health professionals, digital marketing professionals, call center operators, interventionists, and providers of recovery housing.

You have not purchased this webinar.

1
2
3
Contact
Payment
Delivery
Webinar: Avoiding Trouble in Addiction Treatment and Behavioral Health Marketing
As enforcement of new federal and state laws continues to expand alongside payor efforts to combat abusive practices, a "New Normal" is emerging in addiction treatment and behavioral health. This webinar will focus on how marketing enforcement continues to evolve, including examples of recent local, state, and federal investigative practices and prosecution.
$50
Contact Information
Next





Course 8: Understanding Addiction Treatment Marketing for CEOs

Marketing can be a black box. CEOs and other executives don’t have time to get into the weeds on this anyway. They need to be focused on overall direction, growth, strategy, and organizational management. So then how do you know if your marketing team or agency is actually doing anything worthwhile? How do you hold them accountable?

This training gives you the high level overview so you have a strategic grasp of the important differences between SEO, AdWords, Business Development, Facebook, TV, etc. It also highlights the tracking and results you need to be looking for to ensure the team is on track.

You have not purchased this webinar.

1
2
3
Contact
Payment
Delivery
Webinar: Understanding Addiction Treatment Marketing for CEOs
This webinar will give you the high level marketing overview so you have a strategic grasp of the important differences between SEO, AdWords, Business Development, Facebook, TV, etc. It also highlights the tracking and results you need to be looking for to ensure the team is on track in your addiction treatment marketing.
$50
Contact Information
Next





Course 9: Do You Know Who Owns Your Patient Data?

A frequent question for behavioral healthcare providers is “who owns our patients’ data?” The patient? You, the treatment provider? Or your EHR provider? This question inevitably leads to a second: “how can it be used?”

The answers to both questions are nuanced. There is a great deal of confusion regarding the topic, which is understandable given the ever-evolving landscape of data privacy law and its intersection with the healthcare industry. Most behavioral healthcare providers are aware of the applicability of HIPAA and the additional burden of SAMHSA’s “Part 2” to the medical records of their patients, and therefore look to these laws to determine ownership rights and how patient data can be used.

This webinar delves into these issues and discuss the recent trend of selling de-identified data in the behavioral healthcare industry and claims to ownership of sets of de-identified data in the contracts of both providers and electronic health records companies.

You have not purchased this webinar.

1
2
3
Contact
Payment
Delivery
Webinar: Do You Know Who Owns Your Patient Data? The Dark Side of Commercializing Patient Data
Who owns patient data? The answer is not as simple as you think, and the answer matters to you, the treatment provider. Please join us as we discuss the role of de-identified data in the behavioral healthcare industry.
$50
Contact Information
Next





Course 10: Rising Above the Crowd: How Proactive PR Drives Center Growth

Every week, there seems to be another expose or negative article about the addiction treatment space in everything from local outlets to national media. And it’s no longer just about illegal practices, but also exposing a “heads in beds” mentality that’s been common to the field for some time. This bad press has cast a pall over the entire industry and has had a direct effect on the number of people seeking treatment.

Our presenter is Nick Jaworski, the owner of Circle Social Inc. They do marketing and operational consulting for treatment companies across the country. Not only does he see the internal workings of programs across the country, but he and his team also have tons of data related to call and web inquiries, highlighting this shift among potential patients and their families.

You have not purchased this webinar.

1
2
3
Contact
Payment
Delivery
Webinar: Rising Above the Crowd: How Proactive PR Drives Center Growth
The addiction treatment space continues to be beset by negative press. Whether your program participated in some of the shadier practices brought to light or not, this press has tainted the entire field. This training will give you actionable strategies so that you're not lumped into the crowd.
$50
Contact Information
Next





Course 11: Synergize Your Marketing & Billing: How Sharing Data Maximizes Your Tactical and Strategic Advantages

Marketing and billing hold the keys of success for each other. This webinar examines the five most common questions addiction treatment clients ask their marketing and billing departments separately. The presenters demonstrate how these departments can work together tactically and strategically to deliver an optimal solution.

Our presenters are Dan Gemp from Dreamscape Marketing and Greg Keilin from Prosperity.

You have not purchased this webinar.

Any questions or issues with this order, please contact us.

1
2
3
Contact
Payment
Delivery
CONTACT INFORMATION

Work Type (select the closest match) *

NEXT
Webinar: Synergize Your Marketing & Billing
$50
Total
$50





Course 12: Got Integrity? Ethical Leadership in Addiction Treatment

In an industry where we help people at perhaps their most vulnerable, integrity is a critical component of ethical leadership. In this training, our presenter will outline the SUD leader’s responsibility to provide guidance for an individual, an organization, or an industry in a way that respects those that we serve.

Our presenter is Jen Carvalho, the CEO of Casa Palmera, a Discovery Behavioral Health facility in Del Mar, CA. This is good for 3 hours!

You have not purchased this webinar.

1
2
3
Contact
Payment
Delivery
Webinar: Empowering Leaders to Lead Effectively
As a leader, how do you evolve and provide better leadership and support to your team? Join us for this webinar that will focus on learning and networking skills for managers of all levels.
$100
$50
Contact Information
Next





BHAP Logo

A national membership association that provides education and advocacy for those in the behavioral health and addiction treatment industries.

We are the leading and unifying voice of addiction-focused treatment programs.

Join Now


Contact Us


Hours
Monday - Friday
8:30 am - 4:30 pm Pacific
(closed major holidays)

an image of the dollar bill embedded in the legal section symbol. 'Legal repository'