Press Release: Harry Nelson, Founder of AATA,Teams Up With Ben Cort, Founder of ATMO to Deliver the Innovative Certificate in Addiction Treatment Marketing (C-ATM)

February 5, 2018

The C-ATM is a first-of-its-kind educational program, setting the national standard for addiction treatment marketing best practices.

You can also see this press release on PR Web.

The American Addiction Treatment Association (AATA) is proud to announce that beginning March 2018, leaders in the addiction treatment industry and their marketing teams will finally have access to the education and training they so desperately need. Harry Nelson, founder of AATA, has joined forces with Ben Cort, founder of ATMO, to deliver this invaluable educational experience.

The Certificate in Addiction Treatment Marketing (C-ATM) is for industry professionals who want to operate ethically and in compliance with marketing best practices, and successfully navigate the complex and ever-evolving regulatory and legal landscape they face on a daily basis.

"The responsibility we have as marketers and admissions administrators inside this field is a serious one. Many of us have been advocating for change for a long time and craving in-depth education and a formal certification process. This is finally happening with the C-ATM curriculum," said Ben Cort, who is a nationally recognized presenter and marketing expert in the addiction recovery industry. "By completing the C-ATM, you have an opportunity to become better at what you do and differentiate yourself from the competition."

The C-ATM is a comprehensive program of study, addressing the most important topics with which new and experienced addiction treatment marketers should be familiar. The program is offered completely online, allowing participants on-demand, 24/7 access so they can learn at their own pace conveniently from their computers, tablets, or smartphones. In-person C-ATM sessions will also be offered at major industry conferences, including AXIS in Florida on March 5 and 6. For more information or to register for the conference, visit: http://www.axissummit.com.

"In recent years, coverage of illegal marketing practices in addiction treatment have sounded an alarm across the country, calling for the industry's attention," said Harry Nelson, AATA's Founding Chair. "Through participation in the C-ATM program, you can change that and be part of the solution."

The American Addiction Treatment Association is a national trade association that provides online resources and training events, including state-by-state compliance requirements for licensing and certification, operations, reimbursement, clinical standards, patient privacy, quality assurance, and risk management.

For more information or to register for C-ATM updates, please visit: http://www.aata.io/?page=atm_certification

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