Webinar: The Right and Wrong Ways to Market Your Addiction Treatment Program

an image of Harry Nelson presenting in the background, with the words 'The Right and Wrong Ways to Market Your Addiction Treatment Program' over it
  • Date Recorded: December 14, 2016
  • Presenters: Harry Nelson
  • Length: about 50 minutes
  • CE: this webinar is not eligible for CEs
  • Price: free

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Learn about marketing practices that are being investigated, the laws that apply, and how to avoid deceptive marketing practices.

You will learn about permissible and impermissible financial arrangements between treatment programs and marketers, the use of call centers, bed vouchers, and securing insurance on behalf of patients; the distinctive enforcement players who care about abusive marketing, enforcement trends highlighted by real examples, the legal ramifications of problematic practices, client privacy considerations and specific marketing practices to avoid.

In this webinar, you will develop an understanding of the different laws in federal and state funded, commercial insurance, and cash pay treatment. You’ll also learn about specific marketing practices that lead to ‘red flags’ or potential investigations. Finally, you’ll build a framework and practical perspective into your marketing plan for safer forms of marketing activity with reference to recent enforcement history.


Harry Nelson

Harry Nelson

Harry Nelson is the founder and managing partner of Nelson Hardiman, LLC, as well as the chairman of Behavioral Health Association of Providers.

Beyond his legal expertise, Harry is known nationally as a consummate leader at the intersection of healthcare law and business, as evidenced by his role in co-founding five healthcare-related start-ups in the last decade. Deeply immersed in healthcare transformation and innovation; he frequently speaks on cutting edge issues and the future of the industry itself.


Webinar: The Right and Wrong Ways to Market Your Addiction Treatment Program

Please remember that this webinar is for your own use: we request that you do not embed the video on a website or share with others.


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