Webinar: Marketing Best Practices in Light of the SUPPORT for Patients and Communities Act
There is a confluence of national and local public policy developments regarding mental health, substance use disorders, and treatment. The federal government, working in partnership with states, addresses behavioral health issues and establishes and enforces minimum standards. States, however, have significant power in making decisions—mental health regulations and available services can look very different from state to state, and even from county to county.
Please join the Behavioral Health Association of Providers, Epstein Becker Green, and Nelson Hardiman for a winter / spring webinar series that will address topics highlighting the accelerating legal and policy issues for the behavioral health industry.
While the industry has long recognized the harm and abuse that results from "body brokering" and the improper use of “sober homes,” the SUPPORT for Patients and Communities Act criminalizes deceptive and misleading marketing practices that may still be used by some SUD providers.
This webinar will discuss the current state of SUD-related marketing activities and will equip well-intentioned SUD providers with the resources to recognize marketing pitfalls, including activities that are now illegal. Your reputation as a provider is an essential asset, and this webinar will help you understand how to effectively market without placing your organization in legal jeopardy.
Kathryn F. Edgerton
Kathryn F. Edgerton is a transactional and regulatory attorney with Nelson Hardiman.
Kathryn has built a significant practice advising hospitals, physician organizations, addiction treatment and behavioral care providers, long-term health providers, telemedicine providers, home health providers, medical spas, and other health-related organizations on the complex transactional and regulatory issues impacting the healthcare industry. Drawing on her experience as counsel to approximately 70 addiction treatment providers, Kathryn brings a practical perspective to her work advising on day-to-day operational issues, as well as business and regulatory concerns.
Anjali N.C. Downs
Anjali N.C. Downs is in the Health Care and Life Sciences division in the Washington, DC, office of Epstein Becker Green.
Anjali represents a variety of health care and life science organizations. Her practice focuses on fraud and abuse and federal and state regulatory compliance. In 2017 and 2018, Anjali was selected to the Washington DC Rising Stars list in the area of health care.
Andrew Martin is the Chief Operating Officer at Behavioral Health Association of Providers.
Andrew's extensive experience in the addiction treatment industry dates back to 2005 and includes founding and operating Serene Scene Magazine, a monthly magazine with a circulation approaching 30,000 subscribers. He also launched The Evolution of Addiction Treatment Conference, developed LocateTreatment.com, and spearheaded Serene Center, a 36-bed transitional sober living and outpatient treatment facility for those in early recovery.